Did You Know? Santa Claus is from Atlanta!

Disclaimer:  This article may not be suitable for all ages.

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The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop’s robe and a Norse huntsman’s animal skin. In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today.

So, yes, the Santa Claus that we know all around the world is from Atlanta!  

In the 1930’s a Swedish artist came to Atlanta to create the Santa Claus we know for a Coca Cola Advert. 

Haddon Sundblom is best remembered for his advertising work, specifically the Santa Claus advertisements he painted for The Coca-Cola Company in the 1930s. Sundblom’s Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery. So popular were Sundblom’s images of Claus (Sundblom’s images are used by Coca-Cola to this day) that Sundblom is often credited has having created the modern image of Santa Claus.

According to the Coca-Cola company: “For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem “A Visit From St. Nicholas” (commonly called “‘Twas the Night Before Christmas”). Moore’s description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world.”

Sundblom also conceived Coke’s mascot Sprite Boy who appeared in print ads during the 1940s and 1950s

 

 

posted: Dec 11, 2014 | No Responses

Posted by:  Krish Dhokia

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