Generational Selling – Marketing to the 21st Century Consumer








Thursday January 20th 2016 | 10 AM – 1 PM   | 3 Hour CE Credit                                                                           Located at 749 Moreland Avenue A-203, Atlanta, GA 30316

This is a course that will teach its students how to identify what generation their particular client is most likely a part of and how these different generations act and react in the market place. Students will learn the distinguishing characteristics between Baby Boomers, Generation X,ers, and Millennials. There will be heavy discussion with encouragement of participation about what sales tactics can be used to accommodate more savvy and demanding consumers. Students will be encouraged to think about how they can adapt their businesses to coming trends and stay ahead of the curve.

Register for this training class today! Click Here

posted: Jan 3, 2016 | No Responses

Posted by:  Melissa Wakamo

When Melissa Wakamo began her real estate career in 2004, her goal was to focus on her immediate area and get to know her neighbors. "I've had a lot of fun over the years helping my neighbors sell their homes and helping newcomers become a part of our community."

Melissa quickly became one of metro Atlanta's top producing agents and consistently performed in the top 1% of all Atlanta agents. By 2009, Melissa's real estate team had grown to include several agents and support staff, dedicated to providing exceptional service to buyers and sellers in Atlanta's intown neighborhoods.

In 2010, Melissa transitioned Red Robin REALTORS® into an independently owned boutique brokerage. Even in the tough real estate market during that time, Red Robin REALTORS® continued to outperform other small brokerages and was able to help buyers and sellers adapt to the rapid changes in the market.

In 2017, Melissa had the opportunity to merge the Red Robin REALTORS team with another like-minded boutique brokerage, Keller Knapp Realty. The two community-focused organizations bring together more than 100 agents, including 3 of the top 10 agents in metro Atlanta. With offices in Oakhurst, Ormewood Park and Midtown, Keller Knapp Realty and Red Robin REALTORS team are the top boutique real estate firm in Atlanta.

In her role as Managing Broker, Melissa provides agent training, marketing and strategic oversight for the Brokerage, ensuring that the brokerage maintains its focus and commitment to the intown market.

Melissa's active participation in various neighborhood organizations and charitable efforts, as well as her passion for antiques, cooking, and gardening, keep her busy and in touch with the community.

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