Marketing Series: Facebook and Email Campaigns | April 17th 2014

Facebook & Email Campaigns | April 17th 2014  | 10:00 am – 1:00 pm

Facilitator: Krish Dhokia

Are you engaging your followers and effectively obtaining new leads from your social media accounts and your email campaigns?  If not, this class is perfect for you!

This two part course will give you an overview of the Facebook page for agents how to separate your personal accounts from your professional ones, thereby helping you reinforce your personal brand as a real estate agent.  How to formulate engaging content to create buzz is a major topic we will cover in this course as well as creating Facebook content and campaign plans so that your page has consistency and becomes a source for your clients when looking for relevant information.  Syndication across other networks using Facebook posts, analyzing analytics and insights are some other topics we will discuss. 

The second part of this course involves the implementation and use of email campaigns to engage your audience using a wonderful service called “Mailchimp.”  We will discuss how to import and export databases, how to create specific segments for marketing purposes, such as past clients, all clients, agents, builders and more.  We will create a template, cover some basic HTML codes, compliance issues and give you tips on the “DO’s” and “Don’ts” of what not send in an email campaign. 

After the class please join us for lunch provided by Chick-Fil-A 


posted: Apr 9, 2014 | No Responses

Posted by:  Melissa Wakamo

When Melissa Wakamo began her real estate career in 2004, her goal was to focus on her immediate area and get to know her neighbors. "I've had a lot of fun over the years helping my neighbors sell their homes and helping newcomers become a part of our community."

Melissa quickly became one of metro Atlanta's top producing agents and consistently performed in the top 1% of all Atlanta agents. By 2009, Melissa's real estate team had grown to include several agents and support staff, dedicated to providing exceptional service to buyers and sellers in Atlanta's intown neighborhoods.

In 2010, Melissa transitioned Red Robin REALTORS® into an independently owned boutique brokerage. Even in the tough real estate market during that time, Red Robin REALTORS® continued to outperform other small brokerages and was able to help buyers and sellers adapt to the rapid changes in the market.

In 2017, Melissa had the opportunity to merge the Red Robin REALTORS team with another like-minded boutique brokerage, Keller Knapp Realty. The two community-focused organizations bring together more than 100 agents, including 3 of the top 10 agents in metro Atlanta. With offices in Oakhurst, Ormewood Park and Midtown, Keller Knapp Realty and Red Robin REALTORS team are the top boutique real estate firm in Atlanta.

In her role as Managing Broker, Melissa provides agent training, marketing and strategic oversight for the Brokerage, ensuring that the brokerage maintains its focus and commitment to the intown market.

Melissa's active participation in various neighborhood organizations and charitable efforts, as well as her passion for antiques, cooking, and gardening, keep her busy and in touch with the community.

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