Realtors and Technology Overload!

Technology Overload: Does Your Technology Waste Your Time or Generate More Business?

App Overload

With the advent of new apps, overlapping software and even 3D video technology in real estate, it’s hard for agents to pinpoint exactly what it is they need to sell more homes and close more business in a given year. I love the “cool” factor just as much as the next guy, but often I see agents get caught up with shiny quarter syndrome in a way that doesn’t bring them more business, nor does it help them transact the business they have more efficiently. Identifying and implementing new technologies for your business is something your broker and/or company leadership should be helping you do. I encourage our brokers and agents to try new things, but it’s important to stay focused on productive and profitable activities because wasting time on much else just isn’t worth it for your business. Before you leap head first buying into the latest widget or software, I challenge you to ask yourself (and your broker), “Do I really need this?” And, if the answer is yes, then, “How does this integrate with everything else I use on a daily basis?”

Driving Agent Productivity

How can agents close deals more efficiently and seamlessly when they are reliant upon dozens of technology-driven tools and systems that don’t interface with one another? The answer is that it’s much harder to do it when you don’t have a single sign-on and data integration for everything you use daily in the business. Look around and you’ll see that there are literally hundreds of tech companies in the real estate space who all want to sell you their product, their back-end management system, their widget or gadget or app. Some of these companies offer competitive pricing and products that actually work well, but if you have to log into 20 different systems to manage one single transaction or one single client in its entirety, that’s not very effective for your already hectic days. According to a recent survey by Imprev, 51 percent of all brokers surveyed admitted that they have too many tools and systems that don’t communicate with one another. That’s not only a problem for your broker, but it’s a problem for agents, too.

Don’t forget to register for our “FREE” class on September 18th titled “Gadgets & Gizmos”

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posted: Aug 14, 2014 | No Responses

Posted by:  Melissa Wakamo

When Melissa Wakamo began her real estate career in 2004, her goal was to focus on her immediate area and get to know her neighbors. "I've had a lot of fun over the years helping my neighbors sell their homes and helping newcomers become a part of our community."

Melissa quickly became one of metro Atlanta's top producing agents and consistently performed in the top 1% of all Atlanta agents. By 2009, Melissa's real estate team had grown to include several agents and support staff, dedicated to providing exceptional service to buyers and sellers in Atlanta's intown neighborhoods.

In 2010, Melissa transitioned Red Robin REALTORS® into an independently owned boutique brokerage. Even in the tough real estate market during that time, Red Robin REALTORS® continued to outperform other small brokerages and was able to help buyers and sellers adapt to the rapid changes in the market.

In 2017, Melissa had the opportunity to merge the Red Robin REALTORS team with another like-minded boutique brokerage, Keller Knapp Realty. The two community-focused organizations bring together more than 100 agents, including 3 of the top 10 agents in metro Atlanta. With offices in Oakhurst, Ormewood Park and Midtown, Keller Knapp Realty and Red Robin REALTORS team are the top boutique real estate firm in Atlanta.

In her role as Managing Broker, Melissa provides agent training, marketing and strategic oversight for the Brokerage, ensuring that the brokerage maintains its focus and commitment to the intown market.

Melissa's active participation in various neighborhood organizations and charitable efforts, as well as her passion for antiques, cooking, and gardening, keep her busy and in touch with the community.

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